TAC AD DISGRACE 6 - APRIL 29 2012

http://www.campaignbrief.com/2012/04/tac-targets-motorbike-safety-a.html?utm_source=twitterfeed&utm_medium=twitter

Last I heard Grey's advertising was a St Kilda Road (Melbourne), big bucks ad agency. And the focus groups were organised by a market research company called Sweeney. Focus groups may be a way of finding out where to sell a new type of deodorant with set of steak knives thrown in free, but you have to question the value of this kind "research" in road safety, especially when the sample groups are small and participation is controlled.

Any surplus from our vehicle insurance should go to improved rehab, a better ambulance service and emergency wards, premium incentives to use "green" vehicles and "no claim bonuses" for safe drivers/riders.

http://www.campaignbrief.com/2012/04/tac-targets-motorbike-safety-a.html?utm_source=twitterfeed&utm_medium=twitter