Saturday 24 September 2011

MOTORCYCLE & SCOOTER TOURISM

Last November, just before the 2010 Victorian election, the Opposition released a bike policy media release. It said that if elected the new government would develop a motorcycle & scooter tourism strategy. This is important because, for the first time, it would give motorcycle & scooter tourers a dollar value in our tourism industry.

Bicycle riders have a tourism strategy plan which says they spent $2.4 billion in Australia in 2010 and that cyclists were worth $362 million to the Victorian economy during the same period. I'm assuming these estimates include spending on accommodation, food, entry fees, souvenirs and so on. I reckon motorcycle & scooter riders spend more than that. If you doubt it, visit Healesville on a sunny Saturday morning.

My understanding is that the promised motorcycle & scooter policy is in the works at Tourism Victoria. In the mean time, have a look at the bicycle tourism strategy plan. It's 20 pages long with an introduction by the Minister Louise Asher MP.


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